Peru Prepares Gambling Advertising Rules as Betting Tax Changes Remain Under Review

Key Takeaways

• Peru is preparing new advertising requirements for licensed online gambling and betting operators.
• Proposed changes would make responsible-gambling warnings clearer and easier for audiences to notice.
• A separate bill proposes raising the selective consumption tax on online bets from 1% to 5%.
• MINCETUR is also examining alternative ways to apply the tax while keeping operators in the regulated market.

Peru is preparing new gambling advertising rules while reviewing possible changes to the tax system for online betting operators. The Ministry of Foreign Trade and Tourism (MINCETUR) is considering stricter requirements for promotional warnings and changes to how existing gambling regulations are enforced. At the same time, officials are examining alternatives for applying the selective consumption tax (ISC), while a separate legislative proposal seeks to raise the rate on online bets from 1% to 5%.

The developments come as authorities face questions about gambling-related harm, tax collection and the costs of operating in the regulated market. Neither the proposed advertising changes nor the tax increase should be treated as final policy. The two issues remain at different stages of review, leaving operators to prepare for possible changes to their compliance and tax obligations.

Peru Plans Stricter Gambling Advertising Requirements

MINCETUR is preparing changes to the rules governing gambling advertising, focusing on how operators display warnings about the risks of betting. Yuri Guerra Padilla, the ministry’s director general for casino games and slot machines, outlined the plans in an October 20 interview with SBC Noticias. Padilla said the proposed changes would address advertising across several channels, including television, radio and digital platforms. The ministry is considering requirements on the size, visibility, and duration of responsible-gambling warnings, which officials say audiences can currently find difficult to notice.

The proposed changes form part of a broader regulatory update covering administrative sanctions and technical standards. Separately, MINCETUR published a draft decree on October 21 seeking public feedback on amendments to the regulations governing remote gambling and online sports betting. The official notice in Peru’s government gazette, El Peruano, says the draft aims to clarify operator obligations, improve supervision, and establish more consistent penalty criteria. The draft was opened for comments for 15 calendar days.

Existing advertising requirements already apply to online gambling operators and influencers. In June, Peru’s consumer protection agency, Indecopi, said gambling advertisements must clearly identify paid promotions and include a visible warning about the risk of gambling addiction. The agency also said it opened 13 preliminary investigations into digital gambling advertising between March and June 2026. The new rules would build on an existing framework rather than introduce advertising restrictions for the first time. Padilla has said stricter restrictions could be considered later if the proposed measures prove insufficient, although the current focus is on improving warning messages and compliance.

Peru Reviews Betting Taxes As Operators Face A Separate Proposal

Taxation is another part of the regulatory discussion, but the proposed changes remain distinct from the advertising rules. Licensed online betting operators currently pay a 12% tax on gross gaming revenue (GGR), alongside the ISC, which applies to online bets. A bill introduced by Peru’s Civic Works Party parliamentary group proposes increasing the ISC rate from 1% to 5%. The proposal cites public health and government revenue as objectives, but it has not become law. Industry representatives have warned that the increase could squeeze operators’ margins, especially for smaller businesses. Industry figures said the proposed rate could lead some licensed operators to reconsider their presence in Peru.

MINCETUR is also considering alternatives for applying the ISC. In the SBC Noticias interview, Padilla discussed allowing operators to pass the tax on to players or changing the tax base from wagers to operator profits. Both options require further technical work, and the ministry has not announced a final approach.