The goal of an affiliate platform is to inform players about the advantages and shortcomings of popular online casinos. It is why so many have become the first stop for new gamblers. However, just like online casinos, these affiliate programs are also evolving. This evolution presents an extraordinary case, and we’ve asked Sebastian Jarosch if he would be so kind as to answer some questions for us.
Sebastian Jarosch is the founder and CEO of Mithrillium Media Ltd. Under his leadership, the company has grown considerably, redefining the industry’s focus from search engine optimization towards creating an immersive user experience. For his achievements, Jarosch has won numerous awards and accolades from iGaming organizations.
Q1:
The market has become increasingly crowded. New casinos are now launching almost daily. Affiliates can guide the player to the right decision. They offer comparisons and reviews, which prove helpful in researching casinos. It is easier for most players to do research through independent operators.
Q2:
Affiliates are no longer simply listing casinos. They are explaining the pros and cons of different websites in detail. The role has shifted toward guidance and support recently. Players want to know where they can play safely and get the most out of the experience.
Q3:
Players want to know whether a casino is licensed and reliable. They often search for specific details such as RTP and bonus conditions. Players are looking for expert guidance before at the end of the day. Players need to know the facts before they can settle on a website.
Q4:
For many players, an affiliate site forms their first impression of a casino brand. Trusted affiliates like Casino Groups have a strong influence on player decisions and achieve significantly higher conversion rates. In contrast, biased or misleading reviews create skepticism that often carries over to the operator itself.
Q5:
It depends on the player entirely. Different players are interested in different information about casinos. Most want expert reviews to guide them towards the right decision. Modern players rely on affiliates for discovering the best websites on the market.
Q6:
Many do their best to provide clear information. Others focus on what truly matters to the audience. Most sites focus on maximizing user experience and quick access to information. Personalization seems to be the goal for a lot of modern affiliates as well.
Q7:
The main goal is to simplify the industry. The focus on user experience allows the modern gambler to compare the platforms that they are interested in quickly and easily. A strong user experience makes complex information easy to digest. It also creates a smoother overall user journey.
Q8:
Affiliates must always put the customer first when publishing casino reviews. Commercial agreements make no difference in that regard. Scoring and reviews should be standardized and based on transparent criteria. Affiliates that write reviews with players in mind add real value to the industry as a whole
Q9:
Players increasingly return to trusted affiliate sites for updates and reviews. I don’t think most players today care about search engine rankings. People care more about high-quality reviews than anything else. That is what primarily drives up loyalty in the long term.
Q10:
I have no doubt that modern affiliates are going to become a lot more regulated. It also would not be surprising if transparency and personalization become a focal point. The affiliates that succeed will feel less like advertising platforms and more like educational resources.
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